49,90 

Out of stock

German
,
336
Seiten / Pages,
500 illustrations
,
17,5
x
25
cm,
Hardcover
ISBN
978-3-7212-1042-2
Release date:
09
/
2024


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Ulysses Voelker, Michael Schmitz


Was Kommunikationsdesign kann

Prinzipien, Inspirationen & Herausforderungen

_Analysis of the state of the profession
_Depiction of what is important in visual communication
_Reflection on the required attitude for those involved in the field
_Packed with know-how, examples and impulses

Communication design is undergoing radical changes: an overabundant flood of information, fake news, bots, AI, social media, crude graphic tools on the Internet as well as the speed of processes and increasing pressure to be efficient, coupled with increased competition in the design sector and sometimes precarious working conditions. All of these factors put creatives in the field under pressure, leaving them little time to reflect on their own work. This handbook responds to the current situation by shedding new light on the societal relevance of the discipline in the context of professional practice.

The authors use their extensive expertise, practical work examples, and actionable suggestions to identify what really matters in visual communication. They describe the far-reaching interconnectedness of design with a wide range of issues and deal intensively with the current challenges. The overarching leitmotif is that communication design is always the result of the attitude of its protagonists – this compendium makes clear how their actions influence communication, what values are conveyed, and what our visual world looks like as a result.