24,90 

Availability: 996 in stock

English
,
176
Seiten / Pages,
300 illustrations
,
15
x
21
cm,
Softcover with flaps
ISBN
978-3-7212-1020-0
Release date:
10
/
2022


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Mike Ambach


Fundamentals of Design

Understanding, Creating & Evaluating Forms and Objects

_Focus on the practice-oriented thinking
_From form finding to project planning
_Methods suitable for all creative disciplines
_Introduction for beginners and reference work for professionals

What forms are there in general?
What shape-giving processes are available?
What are the evaluation criteria for existing objects and those yet to be developed?

These fundamental questions, which every creative professional poses again and again, are addressed, systematically explained, and answered in this volume. The publication also provides you with a set of basic tools for better communication when discussing and explaining your work and your projects.

The first part is a comprehensive compilation that identifies and describes all forms that exist for objects. The middle section offers a qualitative overview of the possibilities with which form elements, forms, or objects can be developed and optimized. In the third section the methodology for the development of your own evaluation system is presented.

The objective of this work is to offer an orientation on the basics of design, combining the aspects of shape, craft, content, and method into a holistic understanding of the art.