35,00 

Availability: 998 in stock

English | German
,
240
Seiten / Pages,
500 illustrations
,
20
x
26
cm,
Hardcover
ISBN
978-3-7212-1023-1
Release date:
08
/
2022


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Odo-Ekke Bingel (ed.)


Corporate Design

The Latest from Germany

_Wide range of design tasks
_Paradigm shifts due to digitalisation and social media
_Perspectives for contemporary brand management
_Inspirations for students, designers, lecturers and agencies

Corporate design (CD) refers to all components that in their entirety make up the identity of a brand. It defines the special features of the respective company or institution and generates both attention and orientation for the target group – from logo design to color scheme, imagery, typography, design grid, etc. The success of a CD is its recognition value on as many channels as possible.

Today’s corporate identities are characterized by the fact that they are flexible, modular or generative, i.e. not only striking but also variable at the same time. It is therefore essential that all elements are designed flexibly, allowing their adaptation to the respective requirements. The presented current corporate design and branding solutions from Germany point to the future and are distinguished by their conceptual inventiveness, design expertise, and perfect craftsmanship.