Typography

This book is the legacy of Emil Ruder, the founder of Swiss Style and one of the world's most influential graphic designers. Ruder was one of the first to break with the rules of traditional typography and create new ones that met the requirements of a new typeface.

The seventh edition of the work, published in 1967, remains a fundamental textbook upon which generations of typographers and graphic artists have built and continue to build. Furthermore, its overall structure, the themes presented, the graphic representations, and the harmoniously integrated typographic typeset, encapsulate the entirety of Ruder's oeuvre. This book can truly be considered a masterpiece by one of the most important men in the field of graphic design and typography.