_Swiss design of the last 100 years
_Locally developed and produced, known and distributed worldwide
_Tried and tested as well as new developments
_With portraits of the designers

Design products from Switzerland are known, loved and sought after all over the world. Thanks to their timeless design, excellent quality and durability, they are held in high esteem. Reduced, functional and high-quality, Swiss design work is part of a tradition in which everyday and luxury goods, craftsmanship and industry, art and design cross-fertilize each other.

This publication presents timeless icons that have never changed, some dating back to the early 20th century, as well as young creations that have made a name for themselves with top awards and continue the success story of Swiss design. It presents 200 Swiss design products, tells the story of their development and portrays the respective designers and brands. In chronological order, images and texts reveal the reasons for the fascinating success at home and abroad.