Olympic Games
_The design of all modern Olympic Games
_Author has one of the world's largest collections of Olympic objects
_Supported by Kickstarter campaign
_Olympic design as a study of corporate identity
Is there a greater challenge for designers than the Olympic Games? Each host city requires a unique and distinctive look, blending national identity and international trends with the Olympic spirit of friendship, solidarity, and fair play.
"Olympic Games – The Design" provides the first chronological overview of the history of the Games, focusing on their visual appearance: logos, pictograms, mascots, medals, uniforms, tickets, posters, souvenirs, and much more. Author Markus Osterwalder has compiled a total of around 6,000 illustrations on over 1,500 pages into two volumes with 58 chapters, embedding interesting facts about who created what and how. For each of the Games, the passionate Swiss collector has systematically selected examples from fields including graphic design, typography, fashion, and product design, allowing for a complete understanding of the design identity of each of the Games. Furthermore, the work presents an extraordinarily fascinating history of developments in the field of corporate identity and brand design.
