Design Basics
EUR 34.00
English, 248 pages, 400 illustrations, 17.2 x 20.9 cm, softcover with flaps ISBN 978-3-7212-0988-4 Release date: 08/2019 updated and revised edition

Gerhard Heufler, Michael Lanz, Martin Prettenthaler

Design Basics

From Ideas to Products

_Extended and revised edition
_Concise introduction to industrial design
_History of design as well as outlook to the future
_Description of processes and product functions


“Design Basics” covers a wide range of topics, from the historical roots to an outlook on the near future, from comprehensive product functions to the complex design process, from theoretical foundations to descriptive case studies.

The central theme is product design, taking the conflicting interests of consumers, producers, and designers into consideration. This volume appeals to interested users as well as committed entrepreneurs, inquisitive technicians and aspiring designers from the most diverse sectors. It is a compact introduction to industrial design, written by specialists on the field with many years of experience as product designers, design managers, ergonomists and design educators at various universities.