Design Basics
EUR 34.00
German, 244 pages, 400 illustrations, 17.2 x 20.9 cm, softcover with flaps ISBN 978-3-7212-0989-1 Release date: 10/2018 updated and revised edition

Gerhard Heufler, Michael Lanz, Martin Prettenthaler

Design Basics

Von der Idee zum Produkt

_Extended and revised edition
_Concise introduction to industrial design
_History of design as well as outlook to the future
_Description of processes and product functions


“Design Basics“ offers a professional yet compact introduction to industrial design, written by specialists in the field with years of experience as product designers and design educators at various universities. The book is aimed at enquiring users as well as committed entrepreneurs, interested technicians and aspiring designers from a great variety of fields.

The central theme is product design, taking the conflicting interests of consumers, manufacturers and designers into consideration. All factors of planning and design of industrial products are considered and presented clearly. The authors cover the entire field – from the historical roots to the outlook in the near future, from a comprehensive look at product functions to analysis of the complex design process, from theoretical foundations to descriptive case studies.