EUR 49.90
English, 336 pages, 300 illustrations, 21 x 31.5 cm, hardcover ISBN 978-3-7212-0982-2 Release date: 07/2018

Ben Wittner, Sascha Thoma, Timm Hartmann (eds.)


Typography and Graphic Design with Multiple Script Systems

_Significance of multilingual typography
_Theoretical backgrounds
_Best-practice in designing with different script-systems
_Work samples by more than 100 studios worldwide

As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems.

At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers that show the various possibilites of creating designs incorporating different writing systems side by side.